The Cannes Essentials

Last week, a small delegation of Essentials descended on the Cannes Lions Festival for a week of creativity and inspiration.

Here we share the best of the talks that we had the pleasure of participating in.

Brand Perspectives on Performance, Creativity and Change

This session explored the changing nature of the relationship between brand, performance and creativity.

Redefining Measurement & Optimisation for the Next Era of Marketing

What gets measured matters, but the challenge is to make sure brands and their agency partners are measuring the right things.

The AI & Data Innovation Showcase

There are clear benefits from AI but you also need a plan to make it add value, said Vincent Rebeix, EssenceMediacom’s Chief Data and Analytics Officer.

Purpose and Performance: The Ultimate Balancing Act

Finding the right way to leverage purpose to drive a business forward is a challenge for many marketers and the session on Purpose and Performance: The Ultimate Balancing Act sought out answers from Bayer and Nationwide.

Inspiring Inclusivity: Investing in Diversity

The impact that diversity and inclusion can have on the bottom line was celebrated with Danone, Colgate-Palmolive and AARP.

Creating a Creator Culture

We explored the challenge of creator culture and making it work for brands.

Potential - Measuring What Matters in Culture

Culture is all around us, but how do brands assess what elements matter? This panel explored how brands can best interact with and assess cultural issues.