Helping them grow and succeed in the new communications economy
Our people work with brands of all shapes and sizes across the UK. Helping them utilise media to reinvent how they interact with consumers. Developing their understanding of new channels, new genres, new commerce platforms and new experiences within the new communications economy.
We truly understand our clients’ goals and objectives. Striving to become an extension of their business to drive them forward, from increasing interactions with Tesco to boosting brand recognition for iconic companies like Subway and driving sales for industry leaders like Cinch.
With offices across the UK our people are key to decoding the intersections of UK culture, content, and technology. We are committed to building an agency that supports employees, puts diversity at the forefront, and creates opportunity for all.
With offices across the UK, our people create marketing breakthroughs for brands of all shapes and sizes.
1.5k+
People across the UK
Helping to deliver media campaigns at scale for some of the UK’s biggest brands.
5
Offices across the UK
From London to Edinburgh, Manchester, Birmingham and Leeds
£1.5bn
billion+ in managed media
Responsible for delivering campaigns across every media channel (source: COMvergence 2022).
Where we are what we do and how we help our clients.
With offices in Manchester, Birmingham and Leeds EssenceMediacom North is a...
Based in Edinburgh, EssenceMediacom Scotland provides expertise in food and drink, finance and something else beginning with F.
Something about Birmingham and Leeds
We help clients understand the modern marketing paradox. Adding value, creating competitive advantage and breaking new ground, through our people, our capabilities, data and technology.
Fully integrated brand and performance marketing to ensure all media investment is unified to deliver growth outcomes. Media investment and portfolio management • Communications strategy and planning • Integrated message and channel planning • Implementation and tactical planning • Performance and outcome optimisation • Client data strategy • Effectiveness measurement and feedback.
Our Google Practice launched in 2021 as a centre of excellence and community for all our digital experts across the UK, who are Google specialists and practitioners. Due to Google’s continued dominance in today’s digital landscape, we have brought together a range of disciplines to focus on connecting the Google ecosystem and delivering our clients best in class performance, not only in channel but across the new communications economy.
Integration of content, context, creative, collaborations to maximise the potential of modern media. Addressable creative • Creative analytics • Social creative • SEO • Performance content • Influencer marketing • Publisher & platform partnerships • Gaming, metaverse & web3 • Sport & entertainment • Branded entertainment.
Commerce consultancy, implementation and retail media activation to help brands connect and sell across D2C, platforms and marketplaces. Business strategy & growth analytics • D2C strategy • Retailer & marketplace strategy • Integrated commerce media • Content merchandising • Commerce performance measurement • Technology & tool development.
Forward-looking analytics and data science to drive greater effectiveness and better decisions in clients’ media investments. Closed-loop effectiveness measurement • Category dynamics and growth segmentations • Audience planning • Strategic analytics and business planning • Predictive modelling & simulations • Machine learning & Artificial Intelligence • Performance testing & optimisation.
Our global specialist B2B Practice combines our expertise in strategy, customer experience, marketing automation and advanced analytics and media for B2B brands. Strategy & Experience • Demand management • Content marketing • Marketing technology & orchestration • Data & advanced analytics.
Collaboration with our WPP and GroupM networks, as well as our clients’ agency partners, is key. This gives us access to the richest data sets and expertise in the world, allowing us to work in increasingly agile ways to provide a full scope of robust and innovative solutions to deliver exceptional breakthroughs.
