Cannes 2024 Wrap-Up

Unveiling the trends that shaped the festival

There’s no shortage of big-name (or week-long) events in the marketing industry. But there’s nothing as big as the Cannes Lions International Festival of Creativity. And certainly nothing that celebrates (or obsesses over and dissects) the work quite like Cannes. With so much going on, it can be hard to separate the signals from the noise. Even putting aside, the hundreds of hours’ worth of speakers, presentations, and experience, the awards themselves are a lot to take in. This year, there were a total of 26,753 submissions to the awards show.

That’s why we thought it would be useful to highlight what we thought were some of the more important trends coming out of this year’s festival. Sure, there were hours of discussion about data, measurement, technology, and, yes artificial intelligence. All of these things are important. But in the spirit of a festival celebrating creativity, we wanted to look at themes tied directly to the work and the connections marketers try to make with consumers.