News13th Apr 2023
EssenceMediacom tops Festival of Media Global Awards 2023 shortlist
EssenceMediacom has topped the shortlist for the Festival of Media Global Awards with 68 nominations - a new record for the competition.
25 campaigns on behalf of 22 brands across nine countries have been recognised as world-class and will go into the final round of judging, with the winners announced on Thursday 1st June.
This is the first awards competition entered by GroupM’s newest and largest agency, where MediaCom has performed brilliantly in recent history, winning Agency Network of the Year for the last three consecutive years.
Among the nominations, eBay’s Pre-Loved Island campaign from the UK, which saw eBay turn Love Island - the world’s most popular dating show, synonymous with cheap clothes – into Pre-Loved Island…a celebration of sustainable clothing, pick up seven shortlists.
The UK accounted for 34 of the network’s 68 shortlists, making it the most celebrated agency globally at the show.
Additionally, adidas – Ozworld, in which the brand reached out to GenZ and showed them the true power and potential of the metaverse, has six nominations and Whisper India – The Missing Chapter, where we set out to educate and promote the use of sanitary napkins and normalise the conversation of periods, was shortlisted four times,
Our Ad-Jacking in France on behalf of Uber Eats, where we took over France’s biggest ad break to remind people that Uber Eats was the place to order a takeaway and showcased its non-takeaway offer, has five nominations.
Nick Lawson, Global CEO of EssenceMediacom, said:
“What makes this achievement remarkable is the breadth of shortlists across our global network and global client base. From big international advertisers, like P&G, to local organizations like Containers Exchange in Australia, I’m so pleased that we are delivering the kind of breakthroughs that make a real difference to our clients and communities right across the world.”
Full list of EssenceMediacom nominations:
Campaign
Category
Country
Client
#Gametok
Best Launch or Relaunch Campaign
USA
Playstation
#Gametok
Best Use of Talent
USA
Playstation
#Gametok
Collaboration Award
USA
Playstation
#SheProposed
Best Branded Content
USA
Zales
#SheProposed
Best Event or Experiential Campaign
USA
Zales
adidas Originals 2022 OZWORLD Campaign
Best Event or Experiential Campaign
China
adidas Originals
Airtel Metaplex
Best Campaign for a Local Brand
India
Airtel Xstream
Alienware: Leveling the playing field in gaming
Collaboration Award
Australia
Alienware
Alienware: Leveling the playing field in gaming
Inclusive Campaign of the Year
Australia
Alienware
Bose – Sound Escape – (21 Savage x Complex x Oseanworld)
Best Integrated Campaign
USA
Bose
Cancer Research UK, Race for Life Campaign 2022
Best Use of Data Award
UK
Cancer Research UK
Caturday nights with Dine
Best Local Execution of a Global Brand
Australia
Dine
eBay Dream Transfer
Best Use of Talent
UK
eBay
eBay Dream Transfer
New - Best Use of Sport
UK
eBay
eBay Pimp My Ride
Best Branded Content
UK
eBay
eBay x ITV’s Love Island Partnership (Pre-Loved Fashion Partner)
Brand Bravery Award
UK
eBay
eBay x ITV’s Love Island Partnership (Pre-Loved Fashion Partner)
Best Integrated Campaign
UK
eBay
eBay x ITV’s Love Island Partnership (Pre-Loved Fashion Partner)
Best Response Campaign
UK
eBay
eBay x ITV’s Love Island Partnership (Pre-Loved Fashion Partner)
Best Use of Real-time Marketing
UK
eBay
eBay x ITV’s Love Island Partnership (Pre-Loved Fashion Partner)
Best Use of TV & Cinema
UK
eBay
eBay x ITV’s Love Island Partnership (Pre-Loved Fashion Partner)
Collaboration Award
UK
eBay
eBay x ITV’s Love Island Partnership (Pre-Loved Fashion Partner)
New - Best ecommerce Campaign
UK
eBay
Hope Reef
Best Campaign for a Celebration, Observance or Awareness Day
UK
Mars Pet
Hope Reef
Best Communications Strategy
UK
Mars Pet
Hope Reef
Best Distribution and Amplification of Content
UK
Mars Pet
Hope Reef
Best Use of Out of Home
UK
Sheba
Hope Reef
Brand Bravery Award
UK
Mars Pet
I.T. Squad
Best Branded Content
USA
Dell
Native Sportscasters
Best Local Execution of a Global Brand
Mexico
Corona
Native Sportscasters
Best Use of Audio
Mexico
Corona
Native Sportscasters
Inclusive Campaign of the Year
Mexico
Corona
Native Sportscasters
New - Best Use of Sport
Mexico
Corona
Ode to the Hotheads
New - The ROI Award
Netherlands
Monopoly
Ozworld
Best Campaign for a Celebration, Observance or Awareness Day
UK
adidas
Ozworld
Best Distribution and Amplification of Content
UK
adidas
Ozworld
Best Engagement Strategy
UK
adidas
Ozworld
Best Use of Online
UK
adidas
Ozworld
Best Use of Technology
UK
adidas
Re-Programming Programmatic for Metrics That Matter
New - Better Media Practice Award
UK
MPB
Take Me Home This Tet, Bia Saigon (copy)
Best Distribution and Amplification of Content
Viet Nam
Bia Saigon
Tesco Together This Ramadan
Best Campaign for a Celebration, Observance or Awareness Day
UK
Tesco
Tesco Together This Ramadan
Best Response Campaign
UK
Tesco
Tesco Together This Ramadan
Best Use of Out of Home
UK
Tesco
Tesco Together This Ramadan
Best Use of Real-time Marketing
UK
Tesco
Tesco Together This Ramadan
The Creative Use of Media Award
UK
Tesco
Tesco Voice of the Checkout
Best Engagement Strategy
UK
Tesco
Tesco Voice of the Checkout
Best Use of Mobile
UK
Tesco
Tesco Voice of the Checkout
Best Use of Social Media
UK
Tesco
Tesco Voice of the Checkout
New - Best Viral Campaign
UK
Tesco
The Ad Jacking
Best Branded Content
France
Uber Eats
The Ad Jacking
Best Communications Strategy
France
Uber Eats
The Ad Jacking
Best Local Execution of a Global Brand
France
Uber Eats
The Ad Jacking
Best Use of TV & Cinema
France
Uber Eats
The Ad Jacking
Brand Bravery Award
France
Uber Eats
The Missing Chapter
Best Campaign led by Cause
India
Whisper
The Missing Chapter
Best Communications Strategy
India
Whisper
The Missing Chapter
Best Local Execution of a Global Brand
India
Whisper
The Missing Chapter
Best Response Campaign
India
Whisper
The World's First Interactive, Shoppable 3D Billboard
Best Use of Out of Home
UK
Subway
Trash into Cash
Best Campaign for a Local Brand
Australia
Containers Exchange
Trash into Cash
Best Launch or Relaunch Campaign
Australia
Containers Exchange
Trash into Cash
Best Use of Data Award
Australia
Containers Exchange
UEFA Women's Champions League Sponsorship
Collaboration Award
UK
adidas
UEFA Women's Champions League Sponsorship
New - Best Use of Sport
UK
adidas
XOA XOA Village
Best Branded Content
Viet Nam
Bepanthen
XOA XOA Village
Best Engagement Strategy
Viet Nam
Bepanthen
XOA XOA Village
New - Best Viral Campaign
Viet Nam
Bepanthen
XOA XOA Village
New - The ROI Award
Viet Nam
Bepanthen